Kibyōshi were cheap illustrated booklets with yellow covers, sold in Edo from 1775 into the early nineteenth century: ten or twenty pages of pictures with the text written into the spaces, satirical, topical and aimed at adults. Monsters were a favourite subject, played for comedy. Santō Kyōden and his contemporaries wrote booklets in which bakemono run shops, fall in love and fail at being frightening.

The tōfu-kozō, the small boy under a large hat carrying a block of tofu, appears in these books from 1779, follows people along the road at dusk and does nothing worse; in one story he drops his tofu and runs away from a human. He is a yokai born in print and comedy, with no village behind him.

On the timeline